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Over 90% of homeowners continue to choose their local high-street agent when selling their home, according to new research.

 

This is despite a changing digital landscape with numerous online agents popping up in recent times.

 

Less than 10% of home sellers in England & Wales choose the new generation of online estate agents to be in control of what is most likely to be the biggest financial transaction in their lives, research from HomeOwners Alliance has revealed.

 

Online agents are more popular in areas where the success rate of selling is higher than the national average.

 

Read more: The longest average time for a home to go under offer revealed!

 

The parts of the country with the highest percentage of properties advertised only using online agents include Dudley, Lincoln and Wolverhampton with 8-10% of market share.

 

However, in parts of the South and the North, adoption of online estate agents is significantly slower. Three postcodes areas within the M25 are among other areas with the lowest adoption rates: North West London (2.4% market share), West London (2.5%) and Harrow (2.6%).

 

In Darlington, Durham and Wigan there is also lower levels of use when it comes to non-traditional agents.

 

Sellers are able to save up to thousands of pounds in agent fees should they choose to use an online agent. However, they may have to pay a flat fee regardless of whether their property is sold or not and could even be required to carry out their own viewings.

 

Read more: How to improve your home on a budget in 2018

 

The research by HomeOwners Alliance utilises their EstateAgent4Me tool which provides details from the sales of tens of thousands of recent properties.

 

Paula Higgins, chief executive of the HomeOwners Alliance, said: “The digital revolution has already transformed the way we communicate, manage our finances and buy countless goods and services. Even though we may find our next property and do our research online, we seem to be slow adopters when it comes to the way we sell our homes.

 

Our research shows that online agents are having more penetration where the market is hotter. Where homes are harder to sell, it’s possible homeowners may prefer the presence of high-street premises and a professional agent on hand to show potential buyers around.”

 

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