Tapping into would-be tenants likes is the key to avoiding void periods and finding the perfect property match.
Data from Zoopla has published the most used search terms on its website by people looking to rent.
According to the research, what renters wanted most in a rental property was parking or a garage.
Properties that allow pets was also high on tenants wishlist, being the third most searched for term.
In fourth was ‘furnished’, with a garden being fifth on tenants’ wishlist.
The sixth most used keyword in Zoopla’s keyword property finder tool, was ‘student tenants’ underlying the available huge market in university towns.
In seventh place was properties where bills were included.
Making up the top 10 was a balcony in eighth, with bungalow coming in ninth place and a detached home completing the nationwide list.
There were differences across regions. London was the only place in the country where prospective tenants searched for ‘gym’ and ‘ensuite’, while in Scotland the most important feature for renters was ‘furnished’, while in the north east of England it was ‘garage’.
‘Rural’ and ‘cottage’ among the most searched features in northeast England and south-west England.
A three-bedroom house was the most viewed property type by people using property portals apart from in London, where two-bedroom flats were most popular.
Annabel Dixon, spokesperson for Zoopla, says: “Parking and garages were a consistent requirement for tenants across the nation.
“While this may not be the most exciting feature of a home, our research clearly shows that landlords can make their properties much more attractive by creating or enhancing existing parking.
“Whether they re-landscape their garden to include a driveway or apply to drop the kerb outside their house, these changes could pay dividends.”
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